Custom data, built with an expert on your side.
The data catalog is built for speed and self-serve. Custom Data is for when your targeting is complex and the stakes are higher. You work directly with our team to build the exact audience, layer the targeting, and model the households that look like your best customers, then refine it until it is right.
Request a consultationThe data catalog
Self-serve. You pick filters and volume, and your list is generated on demand. Fast, simple, and priced per list. Perfect for straightforward targeting.
Custom Data
Team-built. When targeting spans many attributes, needs modeling, suppression, or appends, our experts build and tune the audience with you. The precision that self-serve filters cannot reach.
Why working with a team gets better results
The value of consumer data is not in any single field. It is in how the fields combine, and in the modeling and hygiene most buyers never apply. That is where a team changes the outcome.
Precision from layering
Real intent lives across many attributes at once. We build the combined logic instead of relying on one or two filters.
Look-alike modeling
We profile your best customers and find more households that behave like them, using propensity and segmentation data.
Less wasted spend
Every wrong record is money lost in print, postage, or outreach. Tighter targeting pays for itself.
Suppression and hygiene
We remove duplicates, bad records, and the people you do not want to reach before you ever pay to contact them.
Timing and life events
We build around the moments that move behavior, so you reach people when they are actually ready to act.
Refresh and rerun
In-market and life-event signals move fast. We refresh and rerun so your targeting stays current.
Where custom targeting wins
A few examples of complex targeting that a team builds better than any single set of filters.
Insurance and financial services
Reach households actually ready for life insurance, annuities, or Medicare, at the income and life stage that fit the product.
Data used. Age, income, net worth, wealth indicators, affluence signals, and life events layered together.
Why a team. Intent lives in the combination, not one filter. A team builds that logic and models the look-alikes of your best customers.
Home services and contracting
Find homeowners whose property actually needs your service, from pools to service to older homes due for replacement.
Data used. Property attributes, home value and features, homeowner status, income, and in-market home-improvement signals.
Why a team. Property data is deep and messy. We translate your service into the right attribute set so you stop paying to reach the wrong homes.
Automotive
Target shoppers in-market for a vehicle now, at the income and timing that match your inventory.
Data used. In-market auto signals, brand and aftermarket propensity, income, and life events like a new driver in the home.
Why a team. In-market windows are short. We tune the audience to your inventory and refresh it as buyers move through the market.
Nonprofit and fundraising
Raise more while mailing fewer by focusing on households with both the capacity and the inclination to give.
Data used. Charitable and cause affinity, wealth indicators, net worth, discretionary spending, and demographics.
Why a team. Capacity plus propensity is a modeling problem. We build a giving audience, not a mailing list, so every piece works harder.
Political and advocacy
Mobilize the right voters and donors by ideology, district, and giving history instead of broad blasts.
Data used. Modeled ideology, congressional and geographic detail, contributor propensity, and demographics.
Why a team. Precise segmentation is the whole game. We assemble persuasion and turnout audiences that self-serve filters cannot.
Retail, franchise, and e-commerce
Find the households that behave like your best customers and are primed to buy your category.
Data used. Shopper propensity, lifestyle segmentation, discretionary spending, and interests.
Why a team. We profile your current buyers, then build a look-alike audience from the same behavioral signals at scale.
The depth behind your audience
Hundreds of consumer attributes, plus modeled propensity and lifestyle segmentation, all validated and confidence-scored. You do not need to know which data to use. That is what the consultation is for.
Core demographics
Age, income, household, education, occupation, homeowner status, and more.
Financial and affluence
Income and net worth ranges, estimated wealth, discretionary spending, and credit signals.
Property and mortgage
Home value, size, construction, features, tenure, and mortgage detail.
Shopper propensity
Modeled likelihood to buy across categories and retail behavior.
Lifestyle segmentation
Life-stage and lifestyle profiles that describe how a household actually lives.
Interests and giving
Hobbies, interests, and charitable, political, and cause affinity.
Life events
New movers, new parents, newlyweds, new drivers, and other timely triggers.
In-market signals
Active shopping intent across autos, home improvement, travel, and more.
Contact and geography
Verified contact, address, and geographic and district detail.
How it works
Consultation
We start with a conversation about who you need to reach and what you are trying to accomplish.
We build it
Our team assembles the audience, layers the targeting, models look-alikes where it helps, and handles suppression and hygiene.
Review counts
You see the counts and the exact criteria before anything is finalized, so you know what you are getting.
Delivery
We deliver your file, and we can refine, refresh, and rerun as your campaigns move.
Set up your consultation
Tell us who you are trying to reach. Our team will follow up by email to set up a short call, learn your goals, and scope the right audience. No obligation.